🎄 Christmas in Middletown
Vendor Sign-Up Instructions
Event Date: Saturday, December 13, 2025
Event Time: 3pm-8pm
Welcome, and thank you for supporting the events put on by the Middletown Area Merchants Association (MAMA)! Please read carefully and complete all requirements to participate as a vendor or food truck.
✅ How to Register
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MAMA Members may sign up at no cost — please sign in first to access the member option.
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All other vendors must:
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Complete the Event Registration Form (Business & Vendor Application) in full.
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Pay Booth Fees by Monday, December 1, 2025.
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Applications are void if fees are not received by the deadline.
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Payment accepted by Credit/Debit at the end of this form only (no cash or checks).
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📑 Required Documents
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Insurance (strongly encouraged):
If you have liability insurance, please upload a certificate naming both:-
Middletown Area Merchants Association
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County of Lake
as additional insured.
➝ If you don’t have coverage, ask your insurance agent about a one-day event policy.
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Hold Harmless Agreement:
Must be digitally signed with this application. -
Food Vendors:
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Must obtain a Health Department Permit.
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The Health Dept. application must be submitted to the County of Lake by Friday December 5th.
- Important: Even if you are giving away food or drinks (cookies, cocoa, coffee, cider, etc.), you are still required to have a Health Department permit.
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Forms: [Vendor Permit Application (PDF)] | [Vendor Permit Application – Spanish (PDF)]
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Product Vendors:
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Must hold a valid California Seller’s Permit (per state law).
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Apply here: https://onlineservices.cdtfa.ca.gov/
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⚡ Booth & Equipment Rules
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Power: Vendors must bring their own power (generators, etc.).
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Setup: Bring your own canopies, tables, chairs, signage, and displays.
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Event Policy:
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Event will be held Rain or Shine.
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Booth fees are non-refundable unless the event is canceled by host.
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Vendors must stay until the close of event (no early takedowns).
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🧹 Clean-Up
Vendors are responsible for removing all trash, waste, and debris from their booth space.
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Pack out your own trash.
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Failure to clean up will result in a $20 fee.
📞 Questions?
Contact:
Tara – (707) 495-7367
Email: Elf@christmasinmiddletown.com